Canonical: Content-SHA256: 11b13206f079bdffadc80f6139a00a5aef4a00e82a90297badeb5b496e48cd80 Modified: 2026-11-09T05:41:00.000Z # Selling gold, diamonds or a watch from Santa Monica For someone in Santa Monica considering a gold, natural diamond or luxury watch sale, the next useful step is an organized appointment at our Downtown LA store. Cash 4 Gold & Diamonds has one physical location: 617 S. Hill Street, Los Angeles, CA 90014, in the California Jewelry Mart. We do not operate a Santa Monica buying counter. ## Plan the coast-to-Downtown leg as part of the appointment I-10 east is the straightforward freeway corridor to consider when leaving Santa Monica for Downtown Los Angeles. Choose the entrance that fits your actual departure point, whether that is near the coast or farther inland, and let current navigation determine the last streets to the destination. Do not route to a generic Jewelry District pin: use the exact store or parking address so the final part of the journey is intentional. A weekday evaluation needs a weekday travel plan. We open Monday–Friday from 11 a.m. to 5 p.m. and close on both weekend days. Call 310-663-1340 before you set out, particularly if the journey must fit around a return commitment on the Westside. Metro also publishes its E Line schedules for travelers considering an alternative to driving; consult its current journey information rather than relying on an old timetable or a promised transit duration. ## Turn a mixed jewelry drawer into a clear appointment list A useful starting exercise is to separate the items you recognize from the ones you do not. Keep a chain with its detached clasp, an earring with its matching piece, and a pendant with the paperwork that identifies its stone. Make a simple count before packing. If a collection includes items belonging to several people, use separate containers and resolve who can authorize each sale before arranging one combined trip. Record visible markings exactly as they appear rather than translating every mark into a value. The FTC explains that karat markings describe gold content and that gold-plated or gold-filled descriptions refer to different constructions. A worn stamp or a yellow appearance alone does not settle what an item is. Put uncertain pieces on your question list. Do not scratch, acid-test or cut an item at home in an attempt to make it easier to evaluate. ## Pack information that avoids a second cross-town trip For natural diamonds, bring the complete ring or other setting and any grading report you already hold. For a luxury watch, gather its box, papers, spare links and service history when available. For gold pieces, receipts and an existing item list can help you explain the collection. Identification should travel with you; ask the store to confirm current identification and ownership requirements when the appointment is arranged. Before leaving Santa Monica, check that the items in your bag match the list you discussed. A visit for a ring can become a different appointment if you add a large mixed collection at the last minute. Calling with that change gives you a clearer plan. It also helps you keep personal decisions separate from logistics: a convenient drive does not mean you must sell everything you brought, and travel effort is not a reason to ignore questions about an offer. ## Arrive prepared to ask item-specific questions Joe's Parking at 618 S. Olive Street is the parking location designated by the owner. The evaluation is at the store on Hill Street, not at the parking property. Check the operator's current access arrangements and plan your approach without assuming a space, a particular charge or validation. Cash 4 Gold & Diamonds has been based in Downtown Los Angeles since 2007; our business history does not imply another location nearer the beach. At the appointment, ask which pieces are included in the offer and how the evaluation distinguishes them. Our scope includes gold, natural cut and polished diamonds and luxury watches. Gemstone buying is limited to large, high-quality Colombian emeralds, Burmese rubies and Ceylon blue sapphires. Lab-grown and rough diamonds are excluded, and this is a purchase evaluation, not a loan application. If an uncertain stone is the main reason for traveling, discuss that uncertainty before departure. ## Questions before your evaluation ### Is a Saturday beach-to-Downtown trip suitable for an evaluation? No. Our store is closed Saturday and Sunday. Arrange the visit during Monday–Friday, 11 a.m.–5 p.m., and confirm the plan before leaving Santa Monica rather than assuming weekend Jewelry District activity means our store is open. ### Will every gold-colored piece in my collection be treated as gold? No. Appearance and a household scale do not establish metal content. Note markings, preserve the pieces as they are and ask about uncertain items when booking. The physical evaluation determines how an item is considered. ### Where should I set my destination if I am driving? Use Joe's Parking, 618 S. Olive Street, if you intend to use the owner-designated parking, and retain the store address separately: 617 S. Hill Street, California Jewelry Mart. Check current directions and parking access rather than assuming the two entrances are interchangeable. ### Can I use a phone estimate to decide whether to cross town? A conversation can clarify buying scope and preparation. It cannot replace examination of the item. Do not treat an uninspected estimate as a guaranteed offer; weigh the trip against your own alternatives and available time. ## Where can you read more about these facts? - [Caltrans: I-10 Westside-to-Downtown corridor fact sheet]() - [LA Metro: current rail and bus schedules]() - [Federal Trade Commission: precious-metal jewelry markings]() ## Arrange an evaluation in Downtown Los Angeles Cash 4 Gold & Diamonds has one store: 617 S. Hill Street, California Jewelry Mart, Los Angeles, CA 90014. Monday–Friday, 11 a.m.–5 p.m.; closed Saturday and Sunday. [Book before you travel]() · [Call 310-663-1340]() · [Contact the store]() [Gold evaluation]() · [Natural diamond evaluation]() · [Luxury watch evaluation]() · [Find your area travel guide]()