Selling gold, diamonds or a watch from Hollywood
Cash 4 Gold & Diamonds evaluates gold, natural diamonds and luxury watches at 617 S. Hill Street, Los Angeles, CA 90014, in the Downtown California Jewelry Mart. Hollywood sellers should book a weekday visit before leaving. There is only one store, and the evaluation does not take place in Hollywood or at a location arranged by a driver.
Use the Hollywood Freeway as an orientation, not a deadline
US-101 south is the freeway corridor to consider from Hollywood toward Downtown Los Angeles. The useful entrance depends on where you start, and the final route must lead to the correct building rather than simply to Downtown. Check directions to 617 S. Hill Street or the designated parking address before leaving. A plan based only on the freeway portion misses the time and attention needed to arrive, park and find the store.
Hollywood, West Hollywood and North Hollywood are different starting areas. Be precise when sharing your departure location with someone who will drive you. Also check current road information on the day of travel; a neighborhood event or road condition should not be treated as predictable from this guide. We do not make a fixed-minute arrival promise. If a delay changes the appointment plan, call when safely stopped rather than trying to rush the last part of the drive.
Make a short weekday window useful
If you are fitting an evaluation between work commitments, begin with a clear description of the item and your available window. Call 310-663-1340 to book before traveling. Store hours are Monday–Friday, 11 a.m.–5 p.m.; weekends are closed. Do not assume that a narrow gap in a calendar is enough for travel, arrival, questions and a considered decision. Tell us if another commitment creates a firm departure limit so the plan can be discussed in advance.
Write down the main question you want answered. For a ring, it might concern which natural diamond report matches the center stone. For gold, it may be whether pieces of different appearance should be evaluated separately. For a watch, it may concern the complete set of accessories or a previous service. A prepared question makes the appointment more useful than arriving with a single expected price taken from a different item online.
Keep personal property and borrowed items clearly separate
Bring only property you are entitled to present for sale. If a watch or piece of jewelry is on loan, held for a friend, supplied for work or jointly owned, clarify its status before booking. Do not assume possession is the same as authority to sell. Keep purchase records and any relevant ownership documents with the item, and ask the store about current identification and ownership requirements. Identification should be part of your appointment kit.
An item's appearance is not a reliable way to decide whether it belongs in a gold or natural diamond evaluation. Keep uncertain accessories separate and describe them honestly. We buy gold, natural cut and polished diamonds and luxury watches. We do not buy lab-grown or rough diamonds, and we do not provide loans. For colored stones, the buying scope is limited to large, high-quality Colombian emeralds, Burmese rubies and Ceylon blue sapphires.
Prepare for the arrival and for the conversation afterward
Joe's Parking, 618 S. Olive Street, is the owner's designated parking location. The shop itself is inside the California Jewelry Mart at 617 S. Hill Street. Save both addresses and check the parking operator's current access conditions. This guide makes no promise about charges, available spaces or validation. If you use a rideshare, set the actual store destination and confirm the arrival arrangement rather than assuming the driver knows the relevant entrance.
Keep the complete jewelry or watch intact and bring available reports, receipts, spare links, boxes and service records. Make a private count of the pieces before leaving Hollywood and refer to it when discussing them. During an evaluation, ask exactly what the offer includes and note questions you still want resolved. We have been based in Downtown LA since 2007, but the decision remains about your individual item; a location's history does not replace the details of an offer.
Questions before your evaluation
Can I get an evaluation before a weekend Hollywood event?
Our opening days are Monday through Friday only. Arrange a weekday appointment within 11 a.m.–5 p.m. and allow for the full journey. We cannot treat a Saturday or Sunday event itinerary as a confirmed store visit.
Is North Hollywood covered by the same driving outline?
No. This guide starts in Hollywood. North Hollywood is on the other side of the hills, so its approach and freeway connections differ. Use your real departure address and consult the San Fernando Valley planning guide where appropriate.
Can I bring a piece used for a production or photoshoot?
Only bring property you are authorized to sell. Establish ownership and permission first. A role in a production, possession of a costume item or a loan arrangement does not establish that the item is yours to sell.
Should I remove a watch bracelet to reveal more information?
Leave the watch assembled and bring records you already have. Tell us about known changes or missing accessories when booking. Do not risk damaging it by dismantling components merely to prepare for an evaluation.