Sell Gold, Diamonds & Luxury Watches in Los Angeles

Scrap gold. Heavy Cuban chains. Gold & silver coins. Large quantities welcome at 617 S. Hill Street.

Open Monday–Friday, 11 a.m.–5 p.m. Closed Saturday and Sunday.

617 S. Hill Street · Downtown Los Angeles

What we buy in Downtown Los Angeles

Cash 4 Gold & Diamonds buys gold jewelry, scrap gold, heavy Cuban chains, gold and silver coins, gold bars, platinum, natural polished diamonds and luxury watches in the Los Angeles Jewelry District. Single items and larger collections are welcome.

Our diamond buying covers natural, cut and polished diamonds of any size or shape. We buy only large, high-quality green Colombian emeralds, Burmese rubies and Ceylon blue sapphires. Certificates are welcome but not required.

Gold jewelry, broken and scrap gold, and Cuban chains and bracelets.
Gold coins, silver coins, gold bars and platinum.
Loose natural diamonds, engagement rings and diamond earrings, necklaces and bracelets.
Rolex and other luxury watches, with or without their original box and papers.
Estate, inherited and antique jewelry, plus eligible Cartier, Tiffany and signed pieces.
Only large, high-quality green Colombian emeralds, Burmese rubies and Ceylon blue sapphires.

Selling inherited jewelry, antique pieces or a Rolex?

Keep complete pieces and their records together when deciding what to sell. Our estate, inherited and antique jewelry service explains preparation, item-specific offers and how to identify the pieces you want to retain. For a watch, see our Rolex and luxury watch buying information.

Whether you live nearby or are travelling from elsewhere in Los Angeles, the in-person evaluation takes place at 617 S. Hill Street in the Downtown Jewelry District. Call 310-663-1340 before your visit to discuss the items and availability.

Heavy Cuban chains, gold bracelets, rings, and scrap gold jewelry

Find the guide for your item

Selling coins, a chain or a Rolex?

Start with the details that matter for your piece before an evaluation at our Downtown Los Angeles store.

Gold & silver coins

Selling a single coin or a collection? Keep holders and records together and learn what to ask when comparing offers.

Prepare to sell coins

Gold & diamond chains

Bring Cuban links, other gold chains and natural-diamond chains intact. See how metal, stones and condition are considered.

Prepare to sell a chain

Rolex watches

Review the Rolex selling process, available records and what affects an in-person offer. Bring the watch, box and papers you have.

Prepare to sell a Rolex

How to sell your jewelry or watch

Arrange your visit
Call or book an appointment. Tell us what you have and ask what to bring.
Review the evaluation
Bring complete items and existing records. Ask how their condition, materials and other characteristics affect the offer.
Decide on the offer
Review the final net amount and payment terms before agreeing to sell. Cash, bank wire and business check are available.

Book an appointment ↗

Inside our Downtown Los Angeles store

See how a jewelry sale works

Bring your items. Review the evaluation. Decide whether the offer works for you. This filmed visit shows a seller bringing in jewelry, discussing an offer and completing an agreed purchase.

Full video with sound (2 minutes 3 seconds). Tap play to watch and hear the video. This visit is an example; your evaluation, offer and payment arrangements depend on your items.

Read the video description

This is the full video with its original sound, supplied by the business owner. It shows a visit at the Cash 4 Gold & Diamonds counter.

A seller arrives at the store and presents his jewelry.
The buyer examines the jewelry at the counter, including an inspection through a loupe.
The buyer continues examining the pieces at the counter.
The buyer and seller discuss the purchase offer.
The buyer and seller shake hands.
The seller provides identification and completes paperwork at the counter.
The seller receives and counts the cash payment.
The visit ends and the seller leaves the store.

The description summarizes the visual sequence; it is not a dialogue transcript. Each visit and its payment arrangements may differ.

Bring your pieces. Ask your questions.

Visit us at 617 S. Hill Street, Los Angeles, CA 90014. Keep complete pieces and available records together. Call to confirm what to bring.

Cash, bank wire or business check are available for agreed purchases. Confirm payment arrangements when booking. There is no obligation to sell because you requested an evaluation.

Book an evaluation ↗Call 310-663-1340

Read the selling steps and offer details →

Explore our buying services

Diamond details · Substantial pieces

Diamond-set watches. Statement jewelry.

Explore our guides to Rolex, Patek Philippe and heavy diamond-set gold jewelry before your Downtown LA evaluation.

Illustration of an iced-out yellow-gold Rolex Day-Date with diamond-set dial, bezel and bracelet on green velvet — Diamond-set Rolex
Gold, settings and original components

Illustration of a white-metal Patek Philippe Nautilus covered in baguette and round diamonds on navy velvet — Diamond-set Patek Philippe
Natural diamonds and setting history

Illustration of a heavy yellow-gold Cuban-link bracelet with pavé diamonds and a substantial box clasp — Diamond-set Cuban links
Heavy gold bracelets, with or without diamonds

AI-generated editorial illustrations. Images do not represent current inventory or establish original factory settings.

Understand the offer before you decide

Item-specific evaluation

A phone estimate may differ from the final offer after weight, purity, authenticity, condition and other features are checked.

Questions welcome

Ask which testing methods apply, how stones are considered and what the final net purchase amount includes.

A clear next step

There is no obligation to sell simply because you request an evaluation. Confirm payment method and timing before accepting.

Photos supplied by our owner

A closer look at the evaluation

Bring complete pieces and any records you already have. A close examination helps start a discussion about the item and the next steps.

Person examining a stone-set jewelry piece through a jeweler's loupe — A close examination is one part of evaluating jewelry.

Before you visit

What should I bring?

Bring the complete items and any receipts, reports, boxes or service records you already have. Call to confirm identification and ownership requirements. Avoid polishing collectible pieces or removing stones before the evaluation.

Where are you located?

Cash 4 Gold & Diamonds is at 617 S. Hill Street, Los Angeles, CA 90014, in the Downtown Jewelry District. Call 310-663-1340 to confirm availability and building access.

How is my offer determined?

The offer depends on the actual item and current resale conditions. For gold, verified metal content and weight matter; diamonds, maker, condition and other features may also affect the amount. See our gold buying guide.

Coming from San Francisco or elsewhere in California?

Sellers travel to our Downtown Los Angeles store from the Bay Area and across California, often with heavy gold or a large natural diamond. Book an appointment before you travel and bring any reports and records. Plan a trip from the San Francisco Bay Area.

Read customer feedback

Explore customer feedback and confirm our business location before planning your visit. Each transaction depends on the items evaluated.

Reviews and visit information ↗ · Official Google profile ↗

Arrange your Downtown Los Angeles evaluation

Cash 4 Gold & Diamonds
617 S. Hill Street, Los Angeles, CA 90014

Book an appointment ↗Call 310-663-1340 Get directions ↗